Held on March 8, 2011 a the Stockholders Steak house, the SSAC  focused on Verbal Branding as presented by Stephen Melanson. Mr. Melanson is the author of “Jaw Breaking” and “Verbal Branding INSTEAD!”  Mr. Melanson challenges many conventional theories of branding, sales, and marketing. His core theory is that all members of an organization from the janitor to the CEO should understand and then be able to convey why they are “different and better” than the competition in 5 seconds or less. (all photos: Bob@beaulieudesign.com)